clement mok

home  |  on record  |  career  |  musings

	On Record	Many of the articles and interviews about my work and career are now out of print and impossible to find. This directory includes digital archival copies for your reference. For the more recent articles, links are provided.
		2000 - present  | 1990 - 1999  | 1980 - 1989
	01 October 1999		Unit of One	Edited by Anna Muoio and Lucy McCauley
	Fast Company Magazine		Design Rules... The trick for all businesspeople today is to learn those underlying rules—to think like designers—creators buildings, furniture, products, Web sites, costumes, and labels—to deconstruct something that exemplifies great design to them. More important, we asked them to tell us what we can learn about the art of design. Read their thoughts, and then take out a sketchbook and begin designing your own world. » Download PDF file  (41k) » Fast Company
	01 July 1999		Clement Mok and Jakob Nielson at CHI 99	Moderated by Richard Anderson
	CHI 99 Conference, Pittsburg, PA		Transcript of session. » Download PDF file  (63k)
	02 May 1999		Breaking new ground	Ed Iwata
	San Francisco Chronicle		Clement Mok turns his design to The Examiner's Bay to Breakers… Mok designed this year's mark for the Examiner Bay to Breakers, the wild 7.5 mile race featuring more than 70,000 serious runners, joggers and costumed party people. » Download PDF file  (334k)
	01 March 1999		Becoming a Graphic Designer	Edited by Steve Heller and Teresa Fernandes
	A Guide to Careers in Design		One of about 50 interviews in Steve Heller's book on becoming a graphic designer... this was the unedited transcript.
	01 December 1998		.052 | Icons Chic Meets Geek	Christine Larson
	Chief Executive Magazine		The Chief Executive's guide to 100 of technology's hottest people, places and things… When the artsy designer in the black turtleneck dates the computer nerd with the pocket protector, most people say, “It’ll never last.” But when Clement Mok’s renowned design firm, Studio Archetype, was acquired by no-nonsense systems integrator Sapient last summer, the world said, “It’s a match made in heaven.”… » Download PDF file  (3.8MB)
	16 November 1998		Clement's Time	Susan Kuchinskas
	Adweek		Studio Archetype's Clement Mok bridges the gap between man and machine… The projects that excite Mok the most are ones that touch people emotionally. “Great design is about hitting and connecting with the human being,” Mok believes. “It's not about fitting everything to a function.”… » Download PDF file  (945k)
	16 November 1998		I-Builders you should know	Jackie Cohen and Jacob Ward
	The Industry Standard		With the market for Web strategy and development services expected to grow from $4 billion today to $15 billion by 2002, it’s no surprise that new companies are hanging out shingles every day... The profiles that follow aren’t a ranking or a definitive list—instead, they represent a sample of the different types of players. But they’re all companies that, in one way or another, are leaders in this diverse and fast-changing field. » Download PDF file  (2.1MB)
	21 September 1998		Designing for the Information Age	Andrew Marlatt
	Internet World		Clement Mok discusses the media matrix influencing the Web... I think things will be presented more like television, more animated, than they currently are. I'm not saying that's good. I'm saying that people are lazy, and those are much easier habits to form. Will it go too far that way and then come back? The tendency will be to just swing everything over and push massive amounts of motion graphics onto the screen whether it's warranted or not. And then the novelty will wear off. We're just going through these cycles. » Download PDF file  (5.3MB)
	01 March 1998		Panel Review of the Nagano Olympic Website	Spiekermann, Staples, and Dorsey
	Critique Magazine		Thirty thousand dynamic, interactive pages of stories and data on Olympic sports, athletes, geography, and events… Clement Mok, founder of Studio Archetype and new-media pioneer, has volunteered what may be the deepest, most complex, non-commercial site of the year for our critics, all new-media pioneers in their own right, to pick apart. » Download PDF file  (3.52MB)
	01 March 1998		I Used to be a Graphic Designer; What Am I Now?	Clement Mok
	AIGA Journal of Graphic Design		Talk about angst... The convergence of technology, commerce, and design has forced me to change careers more than once. I don’t call myself a graphic designer anymore. I live as a software designer, media publisher, information architect, and “idea guy.” » Download PDF file  (93k)
	25 September 1996		24 Hours in Cyberspace: How It Went	Pat Soberanis
	Seybold
	02 September 1996		Designing for the digital age	Eric Ransdell
	US News & World Report		Clement Mok creates a wired identity for companies... It is this idea of having one foot in the digital world and another in the analog that separates Mok and his design firm from many of their contemporaries. In a period that is largely seen as ahistorical, Mok finds inspiration in the past, particularly in the work of Charles and Ray Eames. » Download PDF file  (1.95MB) » US News and World Report
	22 July 1996		Digital Culture: Interface in your face	Scott Rosenberg
	Salon.com		If you work on a personal computer, odds are you use something designed by Clement Mok every day. Mok has left his mark all over today's digital landscape… Now Mok is turning his vision toward the Web — a medium distinguished by radical growth and speed but hardly by thoughtful, friendly design. This week, a startup company Mok founded will release NetObjects — a software tool that aims to take Web site design away from the HTML-slingers and put it into the hands of code-shy artists. » Download PDF file  (114k) » Article at Salon.com
	06 July 1996		1996 25 Cool Technology Companies	Janice Maloney
	Fortune Magazine		NetObjects… The company’s mission is simple: to develop the premier design tool for the World Wide Web — software powerful enough for the most savvy Web artist, yet so easy to use that a Web novice can master it. According to Smolan, the stuff did the job: “NetObjects was the only tool that would enable a team of the world’s top picture editors and writers to become instant Web page designers. It let them do what they do best —edit and write— and automatically generated finished, sophisticated Web pages that millions of people were able to see only minutes after they were designed.” » Download PDF file  (1.74MB)
	01 April 1996		Probing the Depth of the Surface	Paolo Polledri
	Graphis Magazine		For over decade Clement Mok has seen corporate design work first and foremost as a matter of strategy: More than just communicating ideas, it must reflect the roles and the inner workings of companies… Mok is, similarly, a player in a relatively unclaimed field. Contemporary graphic design is well supplied with mythmakers, from Milton Glaser to Michael Vanderbyl — designers who distill the quintessential out of the narrative impulse. But comparatively fewer designers, Richard Saul Wurman and Edward R. Tufte among them, investigate analytically, scientifically almost, the structure of information. Their craft is to engineer order out of the mess of data, understand and communicate what is relevant in the mosteconomical form without concealing its context. » Download PDF file  (10.7MB)
	01 March 1996		Cloning Clement	Sam McMillan
	Multimedia Producer		Clement Mok has reinvented his company to accommodate his expanded vision and his own human limitations... Why would Mok dump his own name, especially considering its brand value and the role it has playing in building a company that will generate about $7 million in fiscal 1996? And why remove himself from the day-to-day operations of a company that is synonymous with his personal talent and style? » Download PDF file  (9.75MB)
	01 November 1995		The Outstanding Multimedia Producers of 1995
	Multimedia Producer		Top 100… They have a median age of 35. They come from diverse backgrounds. They are highly respected by their peers. And, without exception, they are very successful at what they do. Introducing the Top 100, a recognition of the pioneers, newbies and veterans who have demonstrated exceptional achievement in the areas of technological innovation, artistic excellence, market leadership, and the effective conceptualization and presentation of ideas. » Download PDF file  (7.35MB)
	01 October 1995		Mok on Graphic Design for Interactive Media	Kathleen O'Connor
	Interactivity		The transition from designing the printed page to designing a homepage might not seem like any transition at all. But there are complex issues involved... He thrives on problem solving. He loves trying new things and exploring new ways of thinking. When he talks about the projects he's working on - CD-ROM title design, video on demand interfaces, Web sites (the requests are coming in so quickly, he had to expand his office to accommodate the extra staff), the GUI for the Microsoft Network - his face lights up and his conversation gets impassioned. On the constraints and aesthetics of interactive media, Mok has some definite opinions on what works and what doesn't.
	01 September 1995		Introduction to Graphis: New Media 1 Annual	Edited by Clement Mok
	Graphis New Media 1		This is the New Media… In our hands is a range of powerful tools created with digital technology. As if a magician’s wand had passed over our desks, designers have been granted outlandish new powers for arranging visual space. The addition of sound, motion, and time invites us to explore areas previously inaccessible in print; the interactive potential, meanwhile, means that collaboration between designer and viewer has never been more promising. This book represents a harvest of the finest design ideas in New Medi over the past several years. » Download PDF file  (62k)
	01 May 1995		Does your org.com@www?	Phaedra Hise
	@Issue Magazine		Seven common mistakes in developing web sites... If you don’t have a World Wide Web site now, undoubtedly you are asking yourself if you need one. For businesses, large and small, the Web is becoming a must-have marketing vehicle, offering interactive communications with consumers. But because it is a new frontier even for established paths, and companies have been forced to learn from their own costly mistakes. What are the common mistakes and how can we sidestep them? Here are some comments gleaned from a roundtable discussion with three leading Web site designers — Robert Greenberg of R/GA Digital Studios, Jessica Helfand of Jessica Helfand Studio, and Clement Mok of Studio Archetype.
	01 March 1995		Clement Mok designs and CMCD	Sam McMillan
	Communication Arts		Designing the Information Explosion… Name a vector in the interactive multimedia arena and Mok is there, doing that. But that represents only one-half of his business, the other being conventional print work for a variety of high-tech clients who populate the corridor between San Francisco and San Jose, California. At the calm center of this whirlwind of (inter)activity is Clement Mok, the thoughtful, philosophical and extremely busy director of his eponymously titled firm, Clement Mok designs. » Download PDF file  (9.43MB)
	01 January 1995		Cutting edge presentation	Mike Moor
	Mac Monthly		Clement Mok designs, a.k.a. CMd, has just completed a project for client Herman Miller that incorporates the full spectrum of multimedia and introduces virtual reality into the world of multimedia presentations… Clement Mok designs, a.k.a. CMd, has just completed a project for client Herman Miller that incorporates the full spectrum of multimedia and introduces virtual reality into the world of multimedia presentations... The objective was simple: Herman, Miller wanted to create a "virtual presentation" truly incorporating state-of-the-art presentation technology and arming the sales force with the tools needed to show the complete details of their $800 state-of-the-art, ergonomic chair. » Download PDF file  (3.34MB)
	01 January 1994		The Navigable Movie for Herman Miller	Peter Hall
	U&LC Magazine		New communications media and technology have always been greeted with skepticism… In 1874, Britain’s Telegrapher journal argued that Elisha Grays voice-transmitting telephone had “no direct practical application.” Chester Carlson’s dry copying machine was deemed to “have no future” in the 1940's by executives at the Haloid Company (now better known as the Xerox Corporation)... Such objections must be familiar to Clement Mok, a trained graphic designer who worked for five years as creative director at Apple Computer on the launch of the Macintosh, the company's desktop publishing division and HyperCard, before founding his own firm, Clement Mok designs, in 1988 in San Francisco. From the very start of a project, he combats people's distrust of technology by wielding a pen; at initial presentations to clients, ideas are always put forward on paper… » Download PDF file  (5.31MB)
	01 January 1994		The ID Forty	Keith Yamashita
	ID Magazine		Master of the New Media… The digital revolution will have its foot soldiers, and more and more designers are going to be enlisted to serve the cause. While many have been seeking ways to avoid the draft altogether, a handful of others have been on the front lines —defining the role designers will play in this new digital age. Clement Mok has been at it about as long as anyone. » Download PDF file  (880k)
	01 October 1993		The New Professionalism	Clement Mok
	Graphis 1993 Design Annual		Nothing has prepared us for the changes that are currently taking place in our profession. They're different from previous changes— they're not about doing things, better, or faster, or being more productive. Today's changes are deeper than that — they affect the viability of the design profession itself.
	25 May 1992		Bit by Bit: Infringement on the Arts	Clement Mok
	Presentation given at the Smithsonian		In our media-driven society, where images and messages are consumed as quickly as cheeseburgers or clothing fads, physical property is not the only commodity to buy, sell, own and protect. Our law allows us to patent and copyright the products of our thoughts, as well — and we are outraged when the fruits of our mental labor are appropriated by others and used without payment or permission.
	01 May 1992		Mad about multimedia	Tom Mierzwinski
	On-Line Design Magazine: Premiere Issue		Interactive design points to new directions for Clement Mok… “In the long run electronic design will help the design business. In the short run people who have been relying on the design practice of type brokering and print brokering will definitely go out of business...” » Download PDF file  (64k)
	01 April 1992		Digital 100
	California Business		California hottest digital information company... Some rank companies by revenue size, others by profit margin. But when California Business editors sat down to rank the top digital information technology companies in the state, the old rules for ranking had to be revised. The following companies aren’t necessarily the biggest or the only ones influencing the industry. Some haven’t even released their digital products yet. But they are some of the ones we think you should watch. They are the companies in the forefront of a revolution in the way information is presented and used. They range from divisions of companies like Apple, Disney and Sony to small entrepreneurial firms like Xaos. But they are all exciting.
	01 January 1992		Designer in Motion	Janice Maloney
	Publish Magazine		How One Graphic Artist Moved Into Multimedia... As an artistic medium, the computer is a hybrid between TV and the printed page. As the TV and video-game generation matures, it’s more likely to be comfortable gathering information from a screen than from a printed page. That means designers must be prepared to diversify and to alter their concept of design. » Download PDF file  (1.87MB)
	01 July 1991		The Mirage	Gail Deibler Finke
	HOW Magazine		Veteran Computer Whiz Clement Mok, No Stranger to Creating American Icons, Tries His Hand at American Kitsch With a Sleek Identity for a Las Vegas Resort… While most hotel developers strive for an elegant, understated identity or a mass-market “sleep-cheap” look, the Mirage needed something different. “The unexpected was the criteria,” Mok says. Las Vegas hotels demand unique and flamboyant identities closely tied to their often unique and flamboyant owners — in this case developer Steve Wynn, who hoped to accomplish for the family market what he’d done with his adults-only Golden Nugget casino on the infamous Las Vegas Strip. » Download PDF file  (6.66MB)
	01 June 1991		Logos	Clement Mok
	HOW Magazine Self-Promotion Issue		Clement Mok discusses designing the effective identity —for yourself and your client— in this ever-changing business climate… In pursuit of larger market shares and providing comprehensive global turnkey solutions, corporations align and realign with new partners, trading in the old for the new, acquiring and creating new businesses almost daily. Executives are asked to rethink and enact effective long-term strategic directions for these brand-new businesses—in short, to invent the future and, while at it, define the new corporate culture, as well. » Download PDF file  (41k)
	01 November 1990		Clement Mok: After the Revolution	Ken Coupland
	Print Magazine 50th Anniversary Issue		“What will be the changes produced by the computer in the environment?” writer Martin Krampen asked in the November/December 1966 issue of PRINT devoted to computer graphics. Then he promptly answered his own question: “In my opinion, the greatest impact… will be felt through new and complex forms of abstract spectaculars, in which new projection techniques are combined with the computer as a creative medium.”... Meanwhile, in the quarter century or so since Krampen’s predictions appeared, computers have changed the design environment in ways not even the keenest of observers ever imagined. While the electronic — “desktop” — publishing revolution may be getting most of the attention on that score, the real “future of the design environment” is only now coming into focus. » Download PDF file  (5.06MB)
	01 January 1990		Overseas Chinese Graphic Designers	Henry Steiner
	Design Exchange Magazine		This issue presents six Chinese designers working in North America… This sense of awe for the potentially sacred power of the written word (which will be familiar to Chinese) can be easily transformed into a love for the printed page and its power to communicate and thence to a conviction that graphic design is a profession to which it is worth devoting one’s life. » Download PDF file  (5.00MB)

copyright 2002, 2003, clement mok. all rights reserved. site by zaudhaus