Studio Archetype Atlanta, Up and Running

San Francisco, CA — September 9, 1997

Studio Archetype recently opened its doors for business in Atlanta. This newest of our three offices allows us to better serve our existing Southeast region clients and to further extend our growing national presence.

Among the Studio's principal clients in the Southeastern United States are United Parcel Service (UPS) and NationsBank. Both companies have engaged Studio Archetype's broad range of design, strategy, and technology services to help them transform their businesses and brands for the digital age.

Staffed with project teams focused on servicing existing clients as well as nurturing new relationships, Studio Archetype's Atlanta office will feature a mix of new employees and veterans from the San Francisco headquarters.

The Company opened its doors nearly a decade ago in the heart of Silicon Valley to help emerging technology companies build their brands across a variety of media. Last year, Studio Archetype opened a full service office in New York at 55 Broad Street, in the New York Information Technology Center, placing Studio Archetype at the center of Manhattan's burgeoning Silicon Alley. The Company currently has a staff of 100 people.

"Today's business world is more connected than ever through the Internet, but nothing can replace being there in person for our clients, especially given the strategic nature of the work we perform," said Studio Archetype CEO, Mark Crumpacker.

Studio Archetype, Inc., formerly Clement Mok designs, is an acknowledged leader in the areas of corporate identity development, information architecture, and interactive design. Studio Archetype's client list includes many from the Fortune 500 as well as emerging companies that are developing revolutionary products and services. Studio Archetype specializes in serving clients who are at the convergence of the technology, entertainment, and consumer markets and who are integrating innovative technologies into their businesses.

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For more information contact:
Kara Nichols, Director of Marketing & Business Development
Studio Archetype
Telephone: 415.703.9900
Email: kara@studioarchetype.com